1. 22 Apr


    DSPORT 72 hour redesign, Before (left) and After (right) A redesign should be a well-planned and researched process, but life doesn’t always work that way. One of my favorite redesigns was a frenzied pressure cooker of a refresh done while helping out a friend after his creative director quit and trashed the whole issue just three days before deadline. Publisher Mike Ferrara had these kind words to say about the adventure: “When something breaks, it has to be fixed. You can try to take a short cut and fix it the wrong way, or you can take the opportunity to build it better. It’s quite simple. If you keep burning out stock clutches, don’t simply replace it, upgrade it.”

    DSPORT 72 hour redesign, Before (left) and After (right)

    A redesign should be a well-planned and researched process, but life doesn’t always work that way.

    One of my favorite redesigns was a frenzied pressure cooker of a refresh done while helping out a friend after his creative director quit and trashed the whole issue just three days before deadline.

    Publisher Mike Ferrara had these kind words to say about the adventure:

    “When something breaks, it has to be fixed. You can try to take a short cut and fix it the wrong way, or you can take the opportunity to build it better. It’s quite simple. If you keep burning out stock clutches, don’t simply replace it, upgrade it.”